Generative Videos
As General Catalyst works to build ecosystems that address structural challenges in critical industries such as healthcare, energy, and defense, we developed a brand identity that reflects their bold and systemic vision.
My role focused on creating a generative video system that could be applied across these key verticals—designing a prompt framework and ensuring strong visual consistency throughout, so each video felt distinct yet unmistakably part of the brand.
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YEAR
2024
OFFICE
Pentagram NY
TAG
Venture Capital
Visual Identity
Generative System
Motion Design
Visual Identity
Generative System
Motion Design
TOOL
Luma Dream Machine
Runway
Runway